Having done some more thinking on the ideas I set out, I thought about some realistic goals I could set myself for the end product. For the wearable brand idea, for example, such goals could be the following:

• Design and build a sustainable wearable brand which attracts users from all around the world.
• Sell either watch faces or a UI Kit to make money from the project.
• Build a website accompanying the brand and advertise that on social platforms.
• Create a newsletter campaign.
• A PDF giveaway as part of the onboarding experience.
• Develop a watch brand that is premium, well considered and is known within communities.
• Have the watch faces, should I choose to create them, work on multiple different watches.

<aside> ❓ North Star Objectives are long-term, high-level, aspirational goals that motivate, inspire, and uplift the goal-setter. Think of them the way sailors view the North Star: A way to stay on course, no matter where you are.

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